Dr.G has officially launched in the United States, exclusively at Amazon. 

Now under the L’Oréal Group, this marks the brand’s first U.S. debut as part of the L’Oréal family — a pivotal moment in the rise of clinical K-beauty, where dermatologist expertise and mass accessibility converge.

Founded by Dr. Gun-Young Ahn, a Korean dermatologist who created the brand after suffering from childhood burns, Dr.G has led Asia’s clinical skincare movement for over two decades. The brand is now a leading skincare brand in Korea.

Dr. Gun Young Ahn, founder of Dr.G, said,

“Our mission at Dr.G is to make clinical-grade skincare accessible to everyone. Launching through Amazon allows us to meet ingredient conscious consumers where they already discover and explore products, while using real-time insights to better understand the needs of the U.S. skincare community.”

Long before the global K-beauty boom, Dr.G pioneered “K-Dermocosmetics”– specializing in science-backed, sensitive-skin-friendly formulas that deliver visible results without irritation, harnessing the power of soothing science to strengthen and restore the skin barrier.

Following an acquisition by L’Oréal Group in 2024, Dr.G expands to the U.S. with its proven, globally loved essentials.

Essentials include the hero three-step system: the Brightening Peeling Gel, Red Blemish Clear Soothing Cream, and Green Mild Up Defense Mineral Sunscreen. All three products are respective frontrunners in the exfoliant, moisturizer, and sun protectant categories at Korea’s Olive Young.

The launch comes as U.S. demand for gentle, dermatologist-developed formulas grows rapidly – Dr.G’s debut aims to bring a new standard of science-rooted, barrier-strengthening, sensitive skin-safe skincare to American routines.

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